Redefining Travel with Personalized and Immersive Experiences

Blending Cultural Storytelling with User-Centric Travel Solutions

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Context

EnRoute is a project dedicated to revolutionizing travel for explorers and history enthusiasts. The goal is to build a Minimum Viable Product (MVP) that brings EnRoute’s vision to life by blending technology with cultural storytelling. Centered around immersive audio-guided experiences, it empowers travelers to explore historical locations in a personalized, engaging, and accessible way, making every journey both educational and memorable.

Research Methods

Participants interviewed from diverse backgrounds, sharing a common interest in travel.

10+

Literature reviews conducted to explore travel needs and motivations of travelers in the USA.

Competitors analyzed in-depth to identify and address gaps existing in the travel market.

Insights from the research

75%

Wanted an experience to match their travel interests and needs.

85%

Found it hard to plan trips as information was scattered online.

70%

Wanted to learn history through fun facts or stories.

Problem Statement

How might we help travelers discover and explore the destination and its culture in a way that feels
personalized, and educational?

Solution

Introducing EnRoute, your go-to travel app for last-minute plans!

Dive into the rich history of your destination through immersive audio narratives, explore reviews from fellow travelers, and enjoy experiences tailored to your interests and preferences.

Personalized On-boarding

The app’s onboarding is designed to capture the interests, needs of the travelers and provide personalized recommendations.

Tailored home screen and Audio Stories

The home screen is personalized to showcase recommended locations tailored to the user's preferences.

The audio stories allow users to listen to engaging stories about a location as they explore. These audio stories are built using AI but crafted with a conversational tone, ensuring they feel personal and engaging for users.

Create an Itinerary using AI Chatbot

Users can interact with our AI Assistant to create a custom itinerary tailored to their travel needs.

The chatbot adopts a highly conversational approach, allowing users to engage naturally by typing in their own responses and preferences. This personalized interaction ensures a seamless and engaging planning experience.

Edit the Itinerary to your preferences

The AI generated itinerary can be further modified according to the user’s preference, giving complete autonomy to the user.

Evaluation

Refining Designs Through User Feedback

Early-stage evaluation was key to gathering user feedback, allowing us to refine EnRoute as a user-centric product. This process ensured thoughtful improvements to better meet traveler needs and preferences.

We conducted 3 Rounds of usability testing with over 20 participants

A/B tests with 4 participants to decide design direction.

Think-aloud testing with 10 participants to evaluate mid-fidelity wireframes.

Final round of testing with another 8 participants who completed the SUS survey and did think-aloud tests.

We received an 88.4 score on the System Usability Scale

8/8 participants agreed they would use this app frequently.

8/8 participants agreed the application was easy to use.

7/8 strongly agreed they learned how to use the application quickly and felt confident.

Result

75% of users strongly agreed they would frequently use the application, indicating a high perceived adoption rate

(Sample Size: 8 Users)

Turn Your Travels Into Stories!

Want to try the app?